Tracy Majka
  • Home
  • About
  • Resume
  • Website samples
  • Selected publications
  • Blog
  • Contact

Monday linkothon

3/23/2015

0 Comments

 
I'm going to try to make this a regular thing (at the very least, so I can keep track of stuff I'm reading  so I can find it again). 

  • #RaceTogether: 3 Reasons Behind Starbucks' Failure: This guy nails it. I'll never understand why companies think it's a great idea to tie their campaigns to big issues. (Or, for that matter, flash-in-the-pan popular stuff like trying to capitalize on the white/gold/blue/black dress thing days after everyone was already sick of it.) I guess it can work, but most of the time it just comes across as tone-deaf and stupid. 
  • The Dubious, Brand-Led Surge of Fake National Holidays: Great reporting here. I read this after I posted the National Pie Day link and now I feel kind of bad about it.
  • The Remarkable Rise and Fall of McDonald's CEO Don Thompson:  Interesting (and sad) story that makes some good points—namely, that McDonald's keeps trying to be a combination Starbucks/Pizza Hit/Chipotle instead of actually listening to its customers. 

That's the news for now.
0 Comments



Leave a Reply.

    Tracy Majka

    Thoughts on marketing, editing, and other stuff. 

    Archives

    August 2019
    October 2018
    May 2018
    April 2018
    January 2018
    September 2017
    May 2017
    March 2017
    November 2016
    September 2016
    August 2016
    July 2016
    April 2016
    February 2016
    December 2015
    November 2015
    October 2015
    June 2015
    May 2015
    March 2015
    January 2015

    Categories

    All

    RSS Feed

Thanks for visiting!

Copyright © 2017